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Bad Bunny: the “bunny” who invented his own magic trick to conquer the music industry globally

By breaking schemes and betting on being authentic, Benito Antonio Martínez Ocasio has created music, fashion, and entertainment empire which he will bring this Friday and Saturday to the Hiram Bithorn Stadium with the “P FKN R” concerts

December 10, 2021 - 6:24 PM

Archival note

This content was published more than 3 years ago.

Bad Bunny poses in the press room with the awards for favorite latin album for "El Ultimo Tour Del Mundo" and favorite male latin artist at the American Music Awards. (Jordan Strauss/Invision/AP)

By Noel Algarín Martínez

Subdirector de Informaciones El Nuevo Díanoel.algarin@gfrmedia.com

Much of Bad Bunny’s biography is well known. Here is some background in case anyone has been living in a cave for the past five years: Benito Antonio Martínez Ocasio, born in Vega Baja, 27 years old, began studying communications at the UPR Arecibo Campus and worked as a bagger in a supermarket in his town while publishing urban music songs through the SoundCloud platform.