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prima:Burger King launches new “softer” bread for “whoppers”

With the change, the fast food chain projects a 5% increase in sales for the first year

September 29, 2024 - 8:00 PM

Burger King executives participate in the relaunch of the “whopper” at the presentation of the new product with a new bread formula, made by Holsum. In the photo, Daniel Pérez del Valle, Carlos J. Morell (president of Caribbean Restaurants LLC.), Sylvia Locher, Manuel Marrero and Fernando Oliver (CEO of Caribbean Restaurants LLC). (Pablo Martínez Rodríguez)

After an investment of over $1 million, Burger King is introducing a new bread for the Whopper and Whopper Jr. in Puerto Rico, becoming the first market in the Americas and one of the first in the world to adopt this change in the chain.

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