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Bacardi Gives its Bottle a Makeover

The rum maker, which manufactures in Puerto Rico 85% of its product sold worldwide, reinvents its product with bartenders in mind

1 de octubre de 2015 - 12:00 AM

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This content was published more than 9 years ago.
The distributor manager at Bacardi Puerto Rico, Hilda Rodríguez, stated that the new packaging also includes changes in the label.
The distributor manager at Bacardi Puerto Rico, Hilda Rodríguez, stated that the new packaging also includes changes in the label.

With the input of bartenders and mixologists, Bacardi presented this week its new bottle, which will now have a cylindrical, longer, and more slender appearance, hence presenting a classier aspect of this popular product.

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